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Blog based website design.

Wow, Velocity Marketer Hosting gets a major face-lift with a new clean look that shows the power of Word Press a more than just a blog. In fact as we progress we are coming to see Word Press as one of the ultimate CMS or Content Management systems for building not just great blogs but also amazing websites.

Simple to get started a Word Press based website is included in your hosting C-Panel here at Velocity Marketer Hosting as a self installer. It requires that you choose a location, a username and password, and then click install.

Once you are online with it you will need some power tools to get your Search Engine Optimization up to par and to escape the two major drawbacks to a open source solution such as Word Press. One plug-in needed and there are several fine one’s fixes a little glitch in the system that can cause Word Press to send an update to search engines on a page update through what is called a RPC Ping Service. You want your pages and post submitted when new content is added but if you do it every time you find a miss-spelled word you will actually find your site banned by search engines very soon.

The next thing that is a top priority is to activate the Akismet Spam Filter. Face it, any major CMS is a target for SPAM and Word Press is probably one of the most attacked systems because of the number of users. Akismet takes known SPAM and traps it and auto deletes it for you cutting down your time spent moderating comments. I always recommend setting your comments to a minimum setting of hold for moderation when they contain more than 2 links so that admin must approve a comment that is potential SPAM before it becomes live on a website.

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The Benefits of Word Press based Websites.

As you can see I made a quick change in the settings under Reading and have created a page called Home and a page called News. The News page is a blank page used to deliver blog post. This post for example will appear on that page as well as create a stand alone article page on our website. In that reading tab I clicked on the start page preference to use a static page and set the start page to Home and the default post page to News. This turns Word Press from being blog first to being a website with a power blog built in.

From there we can build out pages and set the order we want them to display. If you use the auto installer under plug-ins in the Word Press control panel you can download a wide range of plug ins like All in One SEO Pack and Google Site Map Creator. These two plug-ins are a absolute must for a blog as they allow you to make each page and post search engine friendly and add things like meta tags to them to improve your indexing in the search engines.

Those two plugings can save you hundreds of dollars on SEO in your early days.

SEO or Search Engine Optimization  does not end at the meta tags on your site like Title, Description, and Keywords, but they are the minimum required to get a good page rank and start getting free traffic for your website from the search engines. When you are ready for more talk to us about our Search Engine Optimization services at Velocity Marketer Hosting.

Other Word Press Plugins we like are video perks like Kultura Interactive Video, Smart YouTube Video, Twitter tools, Social Bookmarks, and WP-Polls. These tools all help engage your readers and visitors and allow them to share your website with the masses. Your inside the site will benefit from adding these simple tools and then choosing the theme of your website is the only major task left before actually adding content. With tens of thousands of read made and free themes out there for Word Press choosing a look will have tons of options, there are also great builders to make your own in a snap.

One thing I love about Word Pres based sites is that if you decide to move or replicate your site and content to a different domain name.

Example: You buy mysite.com, .net, and .org and want them to all look like the same site but want them to be able to gain search engine rankings that using a domain redirect just doesn’t allow. You go to the tools section of word press and click the link that says export and save that file, go to the other domain and install Word Press using the one button installer. Upload your chosen theme and set it to active and then go to tools again and select import. Upload the file saved and now you have a perfect mirror to the other site.

What is amazing about this is that using the blog based site is something even some major corporations have done, you get a professional website you can manage with tons of free training, so simple there are 8-10 year old kids with blogs, and the design and script are free with even the cheapest hosting account. Take one look at this site and ask a website designer what they would charge to hand code a site like this and you will find starting prices at around $800 for the first 3 pages and $250-$400 for each additional page, then have to pay a SEO expert to do the search engine optimization on top of it. We did it all ourselves without cost above our hosting account and you can too.

Sign up for a basic hosting account at Velocity Marketer hosting for just $4.99 a month plus domain name and see how simple it is to be online today.

Andy Zeus Anderson

Quick Notes on Internet Marketing

You always read the power is in the list and you need a contact list to succeed online.

From there you are bombarded with offers to build a list,using a list builder, get a free auto-responder they host for you etc… Those darned traffic thieves are at it again. Yes these FREE auto-responders and list builders are stealing profits and traffic from you.

It works like this, if you don’t own the website and domain name then you are sending traffic to their website. As a result their website gets ranked higher in Alexa and on major search engines like Yahoo and Google. Your join form or lead capture page becomes a gateway to them and shows their ads for free, and in the end if you walk away most of them keep your list of contacts you built.

They own the website and pay the hosting with your traffic.

It get’s worse my friend. See most list builders promise that using them you get to e-mail X number of random members every X number of days. On average you get around 50-100 e-mails a day from other list owners in the system and I am betting you only open 1 in 100 of those messages if that. Most marketers will use a catch all e-mail with a POP 3 email cleaner and just delete all of these messages a couple times a week. May as well be using a non credit safelist. Credit based safelist have a higher open rate than list builders because most list builders offer no reason to actually read any of the e-mails.

You need to invest in hosting and have your own auto responder.

When you own the domain name and have your own website hosting you have control. Your traffic boost your Alexa Rank, your website visitors improve your search engine rankings, and your list belongs to you. Being a double opt in with real information shared and a great gift, people read your newsletter. They don’t have to sift through 50-100 e-mails a day to find it and know that your mailings are not just ads being sent to them.

Explode your list by writing your own free report and then give it away in JV Giveaway events.

See a list builder is OK if it works the way they say you send 5 new members who send 5 and so forth. They build slow because there are thousands of people you are competing with for the same contacts and referrals. Tens of thousands of marketers send countless traffic to get 1-2 sign ups and a total list of 50 or less.

In one Giveaway event I can hand out 300-3,000 free reports and add that many names to my e-mail contact list, have that many visitors to my site, and see the search engines give me thousands of additional visitors to my hosted website. That’s a lot faster than bring 5 and wait for them to bring 5 and there are around 60 of these events a year. Some website owners who have put $5 a month into a good hosting account and maybe $10 for a domain name of their own add over 100,000 new subscribers a year to their list.

If you host your own website and e-zine you can advertise in it, sell advertising in it, or explode it further by putting your post on a blog, sending links to it for the latest edition and make a mint with Google Ads. Imagine a list of 100,000 subscribers, on average 2% open your e-mails and visit your weekly online newsletter blog. That’s 2K visitors a week, eight thousand visitors a month, plus all the traffic you get from RSS feed and search engines because of the public content.

It all starts with a cheap hosting account, a lead capture page, a auto-responder like the ones included in most hosting accounts, and a few minutes once a week. You can spend under $5 a month, under $70 a year total and earn thousands a month with your own online E-zine, or you can continue letting list builders steal your traffic and profits.

Andy Zeus Anderson

Velocity Marketer Hosting

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