Posts Tagged ‘Web Site’

 
photo credit: benstein

Everyone is jumping on the Facebook train including businesses, at least if they are smart they are. There are tens of thousands of users on Facebook, that is a lot of contacts that you could be targeting for your company and bringing yourself a ton of traffic. However, when setting up your Facebook page there are a few factors that you should keep in mind, as recently posted in an article on Virtually Ready.

1. All of your events can be posted to where the public can see them. So even the people who are not added to your Facebook list can still view your event when it comes up in their search.
2. There are all kinds of applications you can use to create several different boxes on your page to customize it to your specific taste and needs.
3. You have complete control over how much your fans can contribute as well as the content that is posted for the public to see.

You can incorporate an Facebook Ad Campaign via your Page with the option to target a specific market and send those who click on your ad to either your Fan Page, an Event created via your Page, or to your website.

From Business Opportunities Weblog.

 
photo credit: Andrew Mason

Marketing can come in several different packages, aspects, and looks. Companies spend thousands of dollars every day on high tech marketing thinking it will bring in more business, but the truth is that there are several ways of successful marketing that doesn’t have to break your bank account. Take Internet businesses for example, most of the marketing comes at a low cost to you. Below are some tips on no brainer and low cost marketing for Internet businesses.

1. Email actions. There are so many different ways you can market your business by just using your email account. You can attach documents (ads, coupons, etc.), you can attach a business signature to the end of your email, send out sale notifications and newsletters via email and more.
2. The Mogul Mom recently suggested that another great no brainer way of marketing is to include some thoughtful comments on your site. You may add simple comments such as thanking them for their response, but what most readers are looking for is actual feedback and consideration from you. Go on and contribute anywhere you can on blogs, comments boards and more. Give them some adivce or tips, strike up a short conversation with them, or simply add more content to your thank you message.

Testimonials: I don’t know about you, but I put a much heavier weight on testimonials from real humans than I do on seeing celebrities wearing or using a product that was more than likely gifted to them. When I’m thinking of buying, trying or using something (from products to services to books to appliances to WordPress plugins), I want to see reviews or testimonials from real people. Don’t you?

From Business Opportunities Weblog.

 
photo credit: jluster

Many websites that I’ve visited have so much stuff on them, such as long drawn out information, ads over lapping each other, glitter, stories and so on, that I find it easier to just move on to a much cleaner and easier to read site rather than spend hours sifting through the junk just to get to the article.

New widgets are coming into the market every day, however, this does not mean that you need to put every single one on your site! Remember the “shiny object syndrome”, you don’t need every new application that comes out. This only creates more junk and frustration for your readers.

I understand that most sites rely very much on ads for their profits and traffic, but you don’t have to cater to every company that wants to advertise with you. Learn how to say “NO”. Too many ads in one small space means a huge headache for the people trying to read your posts.

We’re big fans of WordPress here at Men with Pens, but every WordPress default installation comes with a few widgets that you can definitely do without. Those extra widgets may seem handy at first, but in general, they’re useful to you, not to your readers.

From Business Opportunities Weblog.