Posts Tagged ‘Strategy’

Penn-Olson:

According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet.

This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet.

This Study, “Why Do You Tweet” was conducted online with a respondent group size of 280 Twitter Users.

Just 3 days ago, Biz Stone told Venturebeat that strategic statistic tools for businesses would soon be officially introduced on Twitter. Assuming the findings to be representative of the whole Twitter community, Biz Stone and co can very well expect a great sign up rate upon launch.

It seems like Twitter is doing all the right things to appeal to its users, helping it grow on the right track towards monetization.

Photo by productivedreams.

From Business Opportunities Weblog.

A Smart Bear:

My idea isn’t good enough yet” explained a friend who is thinking of starting his own company. He was waiting for the idea to be completely fleshed our before taking the leap.

Here’s a newsflash: Your idea probably sucks, and it doesn’t matter because your business will probably turn out to be something completely different.

Sounds wrong? Let’s see.

In 1998, a company received $4.8 million in funding to “beam money between Palm Pilots.” I’ll code-name this product: MoneyBeamer.

Here’s the pitch. Alice wants to give Bob some money, but Alice doesn’t have cash or her checkbook. There’s no ATM around. Both Alice and Bob do own palm pilots and they both previously installed MoneyBeamer and, despite having forgotten all their normal modes of money transfer, they did remember to bring their palm pilots. MoneyBeamer will allow Alice to send money to Bob. Well actually it won’t, but it will remember that Alice wants to send Bob money, and once Alice gets back home and connects her Palm Pilot with her computer, and after she dials up to the Internet, MoneyBeamer will contact a server and transfer the money, provided of course that Alice has the money and didn’t secretly change her mind in the meantime.

Would you have invested in them? Not with an idea like that. You’d be wrong though — it was PayPal. Their work with encryption was combined with an idea for a consumer-targeted on-line banking system made it the easiest way to send money by email. They were sold to eBay for $1.3 billion. Today they process $2,000 in payments every second.

Photo by trublueboy.

From Business Opportunities Weblog.

Digital City:

Next time you walk into your favorite neighborhood bar, you may not be able to order a cosmopolitan or a rum and Coke.

That’s because in the highly competitive restaurant industry, some bars are adopting a new tactic to separate themselves from the pack.

It’s all about establishing a niche – and it seems the key may be in your cocktail.

Smart barmen are taking classic run-of-the-mill cocktails off the menu in favor of unusual and innovative drink creations.

In San Francisco, where this trend has really taken off, bartenders are acting much like chefs, putting their own signature on cocktail menus that are often customized to the restaurant’s cuisine.

Photo by cx_ed.

From Business Opportunities Weblog.