Posts Tagged ‘Niche’

TechFlash:

Looks like nothing is safe from becoming an advertisement these days. A newly surfaced Microsoft patent application proposes to create ads out of human interactive proofs, also known as CAPTCHAs, those lines of fuzzy or distorted text or images used by websites to confirm that submissions are coming from real human beings, not automated online bots.

Microsoft’s idea, as depicted in the accompanying diagram, is to present users with a product image, slogan, or some other form of advertisement — then require them to type in the name of the product or related text to complete the human proof.

Microsoft says in its patent filing that the approach creates “an effective way for advertisers to deliver their message to a captive audience. Unlike so much web-based advertising that accompanies popular web portals such as search and news sites that users can easily ignore, here the user must actively engage in reading and understanding the content in the advertisement in the HIP (human interactive proof) challenge in order to identify the solution to the challenge.”

Photo by USPTO.

From Business Opportunities Weblog.

Unique products to inspire and amuse.

Winkers. Buttock-eyes appear to wink at anybody following the wearer. ‘Excuse me, your jeans are staring at me.’

Electronic Bongo Drum T-Shirt. Touch sensitive drum T-shirt with built-in speaker. Babalu!

Bacon Soap. ‘No thanks, Mom, I had breakfast in the shower.’

Node Power Outlet. Power outlet allows you to plug in more devices. Finally!

Photos by metro.co.uk/latestbuy.com/Perpetual Kid/toxel.com.

From Business Opportunities Weblog.

Digital City:

Next time you walk into your favorite neighborhood bar, you may not be able to order a cosmopolitan or a rum and Coke.

That’s because in the highly competitive restaurant industry, some bars are adopting a new tactic to separate themselves from the pack.

It’s all about establishing a niche – and it seems the key may be in your cocktail.

Smart barmen are taking classic run-of-the-mill cocktails off the menu in favor of unusual and innovative drink creations.

In San Francisco, where this trend has really taken off, bartenders are acting much like chefs, putting their own signature on cocktail menus that are often customized to the restaurant’s cuisine.

Photo by cx_ed.

From Business Opportunities Weblog.