Posts Tagged ‘marketing’

Ballard News Tribune:

While most people see only bland depictions of mountains or umbrellas when perusing the seemingly endless varieties of bottled waters on grocery store racks, Ballard resident Marie Nicholas saw something else: Opportunity.

With Nicholas’ Model on a Bottle, instead of a mountain, thirsty customers get musclebound and shirtless “Pro Fitness Model Hitch.” Instead of an umbrella, “Model Jayla Murray” in a black bikini stares out from the bottle.

The new business, owned and operated by Nicholas, has replaced company logos with labels full of scantily-clad models, musicians, athletes and potential celebrities – all unheard-of, but hungry for publicity.

From Business Opportunities Weblog.

When you play golf, do you carry your own clubs or pay a caddy to do it for you? One golf course in Cedar Mountain, North Carolina has decided to differentiate itself from the other local course by offering a unique variety of caddy: llamas!

Llamas are available every Tuesday, Thursday, and Saturday from 9am to 11am at our Golf Course. Come on out and play a round, or just come by to see the friendly, four legged helpers!

From Business Opportunities Weblog.

photo credit: trec_lit

Slate:

Given the equine subterfuge that precipitated the sack of Troy, Trojan condoms are curiously named—deception is not a quality one typically looks for in a prophylactic. Consumers, however, don’t seem to mind: Trojans reign supreme in America’s nightstand drawers and billfolds. The various types of Trojan—Ultra Ribbed, Magnum XL, Warm Sensations—account for 70.5 percent of condom sales in drugstores, giving the brand more than four times the market share of runner-up Durex.

The brand’s longevity is its chief strength, because when you’re selling condoms, name recognition is everything. Cheapskates may be content to buy CVS Allergy Relief Tablets in lieu of Claritin, but even the stingiest shoppers are reluctant to gamble on unfamiliar birth control. So, consumers stick with the same brands their parents used—and in the case of Trojan, which debuted in 1920, the one their grandparents used. Newer brands like Trustex and Hot Rod have their fans, but they’re minnows compared to mighty Trojan.

From Business Opportunities Weblog.