Posts Tagged ‘Information’

 
photo credit: Pink Sherbet Photography

The reason why you first embarked on this journey is because you think it will benefit your business and bring you returns. The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance?

• Failure to have a clear goal in mind. If you don’t know where it is you expect to go in social media, then how are you ever even going to measure your success? As stated on Penn Olson.
• Not measuring your total number of clicks received. When you count the number of clicks your site receives then you ultimately know how many people are interested in your site and products.
• Not paying attention to search results. Measuring search results is key for your social media. This lets you know if people are talking about your business and products. If this information does not come up often or at all in search results then you probably need to work a little more on your presence.

How many of your followers are reading your tweets? How many are clicking on the links you shared? How many are making actions on your website? Did you ask these questions when you look at your growing follower base? Getting more followers is one thing, converting them into sales leads is an entire different story.

From Business Opportunities Weblog.

photo credit: Robert S. Donovan

There are probably a million websites on the web that tout solutions for marketing and promoting your business online. When you are getting started it can be very difficult to know who the true professionals are and it can take months to figure out where the high quality information is located.

Below are five great sites I recently found on Small Biz Survival that will help you figure out the small biz social media that often leaves us frustrated.

• Copy Blogger.
• Duct Tape Marketing.
• Chris Brogan.
• Pro Blogger.
• Seth Godin.

These sites offer an understandable point of view and explanation on all types of small biz social media that you could ever need information on.

From Business Opportunities Weblog.

photo credit: luc legay

Many business owners are looking for ways to grow their profits every year. They keep hoping there will be easier ways to see their profits go up on their charts, but sadly many of them don’t know of any easy ways to help their profits grow. Below are some tips on growing your profits easily, located recently on Entrepreneur.com.

Your number of leads on customers you contact and those who contact you regarding your business are an important key factor in your profits. The amount of those people who actually make a purchase in your store are another important key factor. Figuring out your conversion rate is rather simple. Say 4 people out of 10 purchase something in your store that day, your conversion rate would be 4 out of 10 people or 40% for the day.

Average number of transactions: The number of purchases the average customer will make over the course of a year. Again, it can be an estimate. This number will probably be larger in a retail setting than in companies that operate in a professional services industry.

Increasing the profit margin for your store is another great way to grow your profits for the year. Your profit margin is simply the percentage of each transaction that is just profit. So if you sold a sweater for $100 and your profit from that sale was $25 dollars, then your profit margin would be 25%. Many get intimidated by handling all of these numbers but with a quick course in finances, profits, and sale margin’s you will better understand what you are looking at on a daily basis.

From Business Opportunities Weblog.