But if you’re marketing nationwide or in a large metropolitan area with lots of potential traffic from facebook users, you’d do well to study and emulate what these successful companies are doing to to use Facebook : 10 Successful Facebook Pages

This author notes how various sites offer customer engagement and “fun”.

Do you want feedback to improve your product or service?

Do you want traffic to physical locations or websites?

You may just success in different ways than this author. But for national companies, not tasking an employee and resources  to social media is self defeating especially on a popular site like Facebook.

Work at home small businesses may have to scale their presence to some degree but there are still many possibilities there.