Posts Tagged ‘Branding’

Reuters:

Small businesses in need of a new image will have the chance to receive up to $15,000 in prizes to transform their brand in the Deluxe Business Makeover Sweepstakes launching today.

Deluxe will randomly award three grand prize winners a $10,000 gift certificate from Target Commercial Interiors(TM) featuring HON((R) )furniture and a $5,000 DeluxeBucks((R) )gift certificate to use toward logo and Web site design, promotional products and additional marketing and branding solutions. Ten second-place winners will receive $500 DeluxeBucks((R)) gift certificates.

“The Deluxe Business Makeover Sweepstakes allows us and our partners to celebrate the important role small businesses play in our economy,” said Joanne McGowan, leader of Deluxe for Business, a business unit of Deluxe Corporation. “We’re proud to be offering our proven marketing solutions such as logo design, Web site design and hosting, promotional materials, business forms and email marketing to help them get and keep customers.”

The sweepstakes is open to any U.S. small business with fewer than 50 employees. To enter for a chance to win, participants can visit www.businessmakeoversweeps.com.

From Business Opportunities Weblog.

 
photo credit: neilbetter

When creating your own personal brand it is vitally important to make that brand stand out, catch the attention of your audience immediately and cause them to be so interested in the product or services your selling that they almost can’t resist the urge to buy them. So how does one go about this? Look below for some simple tips on creating your own smoking hot personal brand that i found on Escape From Cubicle Nation.

• Give your audience a sense of reality. Your clients like to know that they are doing business with an honest to god live human being. So don’t be afraid to portray yourself on your website as a human!
• Spice things up for them by bringing out your personal traits in your brand. You can’t use what you don’t have, so if your subtle and sheek then use that, if your up beat and energetic then use that.
• Always be sure to use clarity all the time. Always say what is on your mind and always make sure you mean what you say and can deliver on what you say.

Polarity. Guy Kawasaki told me long ago “controversy is good.” You do not want to serve the whole world, and if you try to, your message will come out bland and boring. Serve your people. If you feel you have to change yourself or your message to be accepted at work, change environments, don’t change yourself.

From Business Opportunities Weblog.

Slurls.com:

What’s a slurl? To be a slurl it must abide by 4 rules. 1. There’s a website AND 2. It’s an active website AND 3. There’s a double meaning AND 4. It’s not deliberate.

Here’s some examples:

1hourscrap.com - Rapid scrapbook making

carsexpress.com - Vehicle leasing and sales

teacherstalk.co.uk – Teachers’ discussion forum

therapistfinder.com – Californian counsellors directory

blindsexpress.com – Blinds shop

childrenslaughter.com - Children’s charity

choosespain.com - Holiday rentals

Photo by newenglandnatural.

From Business Opportunities Weblog.