Posts Tagged ‘advertising’

BuzzFeed:

Sometimes the Internet messes up. Here are some ads that don’t really fit with the article next to it.

Photos by BuzzFeed.

From Business Opportunities Weblog.

 
photo credit: dailyinvention

When advertising to the public, it is important to grab their attention right off the bat to make them want and almost feel like they need what you are advertising. But many of us ponder how to create such an ad that will accomplish just that. Here are some helpful tips for making people want your advertisement that I came across on Open Forum recently.

• Rather than sell them on something, create an ad copy that is so enticing they will end up selling themselves on it.

Drag Me In Fast – No matter the medium, even a letter, grab me by the throat with a headline that I can’t pass up. Maybe you think it’s cheesy sounding, but you do read those tabloid headlines don’t you, you can’t resist. That’s what you’ve got to do to get me interested and maybe even a little entertained.

• Always make sure you are creating some sort of excitement by giving them a visual of what their life will be like once they buy this product. How much easier and more efficient things will be for them.

From Business Opportunities Weblog.

photo credit: How can I recycle this

I recently came across an article posted on Small Biz Survival suggesting that the yellow pages really don’t serve as much of a purpose for small businesses as they used to. The days of people relying on the yellow pages to find a company or service are coming to an end. This I would have to agree with. While every now and then I will open up the phone book to search for something, more times than not I remember from memory, call information, or look on the Internet because it’s faster and easier.

The yellow pages are becoming more of a way for the yellow book to make money off of small businesses advertising with them rather than a way for companies to bring in more customers. It’s a small expense to advertise in the yellow book which is why most companies still do, they figure it’s no big deal to spend that little of money.

There is also the guilt of knowing that your competitors are listed in the yellow book, so you almost feel obligated to do the same in order to meet the competition. But, when you think about it, how often do you go get that yellow book yourself and look something up? Mine are crammed in a cupboard somewhere collecting dust and usually only get moved when the new one comes in and I throw out the old one.

You’ll get next to nothing for your money, if you bite. The directory may or may not even be printed! These are so common, you can read about them at the Federal Trade Commission. You have to catch and eliminate them, and be sure they don’t make it into your regular bill-paying process.

From Business Opportunities Weblog.