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Question: Are iphone apps part of social media?

(Posted by: Bellske on 2010-08-05 23:59:50)

Are Iphone apps part of social media? I study marketing and for my major task I have to come up with a way to promote this bar (within a hotel) using social media. I know I can use facebook and all , but I was thinking maybe they can create an app. Maybe the app can have event details of the bar, happy hour, birthday packages booking of the hotels .. etc So yeah , is iphone ap part of social media ? THanks.

Posted by: M on 2010-08-07, 06:16:19

While I dare say an iPhone app would be a great idea, I wouldn't say it's social media. Social media is where people who are usually consumers become producers. It gives everyone a voice. You'll want to target places where everyone has the ability to talk to everyone. Think Twitter and Facebook and you can't go far wrong. What you'll want to be doing is focusing on the question "Why would people want to share this? ". Just an idea off the top of my head, have a look into Foursquare. It's a social site where people "check in " to places they've been to earn points and whatnot. How about getting a free drink if they're the mayor of the bar? Essentially, try and get people to engage with what you're trying to promote. Can't go far wrong. = ]

Posted by: Tyler Murray on 2010-08-08, 14:49:28

If you create an app where people can interact with each other or voice an opinion (ie: provide tips, quantity based discounts, reviews, links, likes, dislikes) then yes, you have created a network of social media within the app. Now take this one step further and monetize this app across Facebook, Twitter, Blogs, and you have a full spectrum social media engagement tool. So to answer your question clearly, yes it is, as long as you create a platform for which people can interact and engage with each other.