Archive for the ‘Velocity Marketer MVB’ Category

One of the most important tools in a marketers toolbox is the microblog, no other form of free promotion can get visitors to your site faster than a microblog.

Now there are many sites on the net offering microblogging apart from twitter and sometimes using one of these other sites can be more beneficial than posting on twitter alone.

Some of the other microbloggers deal only with certain niches and for targeting these are ideal places to launch your product or service that fall into a certain niche (most products and services belong to one niche or another) SPNBabble for instance deals mainly with search and advertising while Hot Spot Social is focused on the Internet Business community and social media as a whole and deals mainly with business networking and link building.

Most of the Microblogging sites allow you to place a URL within your post but you have to remember a microblog is small normally between 160 and 200 characters so keep the text short and link to the information rather than try posting all you need to say in the microblog, most will have found this post simply because it is linked to my microblog demonstrating the power a microblog has.

When joining a microblogging community it is important you read their rules in order to avoid being banned for spamming, be sure to fill in your profile giving as much detail about yourself as possible (the more people know about you the more they are likely to accept you in the community), be honest never try to embellish your abilities as you will quickly get found out and be shunned as a fraud.

Be active in the community never just post and leave, your post will quickly disappear from the activity feed so you will need to re-post daily, you may also receive some comments about your post, be polite and answer them even if the comment is upsetting replying with a thank-you for your input can be more upsetting for the commenter who probably just wanted to get a reaction from you.

Follow people, the fastest way to get followers is to actually start following people you come across in the community, most times they will reciprocate and follow you also, following a person means when they post you should be notified of a new post most times you will receive an email notification likewise when you post your followers will all be notified providing instant  promotion of your new post.

Your Avatar is important it should reflect who you are, personally i prefer to use a good head shot photograph of myself but you could also use your brand or logo as effectively.

Check your spelling when making a post and use proper language skills, if people can't understand what your saying they are going to dismiss your post as rubbish.

Don't forget to check out all the facilities offered at the microblogging site, some are pretty cool and can be a great tool for promotion .

Most of all remember microblogging works and if your not already using them then you are missing out on a ton of free traffic not to mention the links your posts will provide back to your main site.

As the title suggests in this post I am covering Keyword research, a task that can be frustrating and time consuming, however it is important that you research the keywords used in your site, marketing and advertising properly .

To start with you are going to need a good keyword research tool, one that can check and compare results from several different sources is best as while you may be aiming to score well on Google you cannot afford to ignore results from other engines like Yahoo or Msn Live etc as these will also play a huge part in how well your campaign fares on Google.

Often Search companies will supply these tools for users and Easysearchlive.com is no different  you will find an extensive tools page here http://velocitymarketerhosting.com/seo-tools/ (Velocity Marketer Hosting is owned by Easy Search Live).

To start your keyword research you first need to decide what niche your site fits best in try to drill this down as accurately as possible for Velocity Hosting this would look something like this Web Hosting>low cost>unmetered. this establishes the core keywords most relevant to your site or campaign, we would then use the keyword tool to compare the top 10 results on the major search engines this will then leave you with a generated list of keyword/phrases that the top 10 listings on the search engines have used, (sometimes this list can be quite extensive) and the number of seaches performed using those keywords/phrases.

Keeping in mind the top few results are likely to be quite expensive in a PPC campaign and competition on various search engines will also be extensive select a few that have reasonable traffic (it is better to have a few keywords rather try to compete for the top keyword phrase).

By this time you will definitely be looking for a cup of coffee and that niggling sensation is the start of the headache so it may also be time to reach for the Tylenol.

Having selected your keywords/Phrases it is time to check what it is going to cost you to run those keywords in a PPC campaign, you need this information because if they are outside of your budget then it is pointless using them on your site (Marketing and Advertising campaigns get better results when the keywords match those of your site).this can be quite time consuming also and be prepared to revise your keyword list or start from scratch.

Time for another coffee and a bunch more tylenol

When you have finally sorted out which keywords you will use it's time to start drawing up your marketing plan, now the key to a good marketing plan is to keep it simple try to avoid over complicating what should be a simple process.

You know which keywords are going to be used so lets order them according to importance, next we want to look at how we are going to use them and where, some will be suitable for anchors in textual advertising  while others will remain simply as extra tags or be used as content anchors on your site.

We need to identify where and when we are going to place our advertising ie Google adwords and determine exactly how much of the budget to allocate to that campaign  (each keyword/phrase is classed as a seperate campaign), Our Target Audience and the start and end date of the campaign.

the next phase is to design your adverts ensuring that the chosen keyword for each appears at least once in the ad content.

Be sure to  write all this up and place it where it can be a visual reminder, I personally like to use a whiteboard next to my desk for this purpose as it allows me to check on what i have done or what needs doing at a glance.

Launching your Campaigns:

a mistake a lot of first time advertisers and marketers make is to panic because it's been a week with no indication of a result, campaigns need time to work and patience is the key here, my campaigns normally run for a minimum of 6 months with control checks evey month and a revision check every 2 months this allows sufficient time for the campaign to propogate throughout the web and allows for proper modelling of the results, campaigns that are under performing may need tweaking at the 2 monthly revision and this can be a simple as changing the wording of the ad slightly or simply changing the colors used.

Constant changing of the ad is detrimental to it's effect remember it needs time to be seen by the Internet community and your Target audience so make changes subtle and leave some time between them.

When performing the monthly checks what you are looking for is the number of clicks each ad has received and what your ROI (Return On Investment) has been for the period, you are also looking to see that your ads are in fact being displayed and that there are no errors in the ads (sometimes a webmaster can change the formatiing of his/her site and this can adversly affect the formating of your ad, it may now contain extra symbols or spelling errors or the colors may have varied from the original, in which case some urgent repairs may be required.

In closing my tip is "Don't rush things , think the campaign out thoroughly and keep a big box of tylenol next to the coffee pot "

New Christmas themes at My Viral Blog.

First off you are looking at our new Christmas theme customized for My Viral Blog. Hope you enjoy the new holiday look and feel to our blog. As mentioned in prior post we offer free blogs to our readers that sign up to My Viral Blog and have just added a special Christmas theme for you as well without our branding and advertising of course. Membership is 100% free, and the free blogs are given in hopes to help increase our readership, a fact we will not deny. We like having you around and coming back for more.

In the members area should you decide the blog we have added the Christmas Bloggers Theme shown below.

Our themes are done in house and are part of the My Viral Business Program.

Once again we hope you enjoy and wish you and yours a wonderful holiday season,

Andy Zeus Anderson