It will be important that site owners and webmasters ensure that evey piece of content on their sites is also registered on as many social networks as is humanely possible, the greater the saturation of pingbacks from the social networks the better they can expect their sites to perform, of course this means tons of extra work.

SEO and site submissions will fade in importance replaced by social bookmarking and good marketing practices, various forms of advertising will still be a strong influence in a sites prominence on the internet but without the addition of social linking sites will suffer badly in the coming year.

Socializing your site will entail a little more than simply installing one of the many social bookmarking scripts though, site owners and webmasters will need to establish a strong presence within each network, building friendships and groups of followers, these are extremely important as these same people will be the driving force behind your sites promotion and the root source of your sites traffic, initially you will need to establish your self within the network and it is a good idea during the first few weeks to post often but avoid any direct advertising of your sites, many networks will only allow advertising is certain locations and it is imperative you stick to their rules or face being banned.

When joining a network it is always a good idea to use your real name over an alias and where possible a photo of yourself (I suggest a good clear head shot photo over a full profile as it allows viewers to look into your eyes and establish a sense of trust).

Avoid making outlandish claims and avoid conflict at all costs, you can still prove your point with out getting nasty and gutter talk will upset more than just the person it's aimed at, be polite at all times and remember you are trying to build respect and trust, it will pay off in the long run as people begin to see you as a pillar of the society.

Once you have established your self within these communities it's time to look at ways you can promote your sites, my favourite is to include links within my signature as this will be seen in all areas of the network and in most is not deemed to be against the rules.

There are 4 main traffic areas in most social networks where you need to be very active these are

• The Network Forums.
• The Network Article section
• The networks Groups
• The Networks Blogs

Most networks also have a classified section however i would not waste time or money there as people generally visit a social network to meet people and gain information not to visit the classifieds (would you go to the swim pool to do your grocery shopping ?).

Posting articles in a social networks article system or blog system needs to be done right in most cases you will be allowed to use some html and this is very handy as it will enable you to put links to relevant articles on your sites within these postings, forums and group areas are normally controlled more rigidly and posting of links is generally frowned upon so you will need to rely on your signature to get people to your sites.

Performed correctly social bookmarking will rocket your sites value and turnover, it will expose your products and services to millions of users and with the launch in 2010 of Googles Caffeine search system and personalised search will see it gain page 1 on a regular basis across a much wider range of queries, You will be seen as an authority figure in your field and could even see approaches from other companies wanting you to feature on their pages and in their publications.

As a webmaster your New years resolution should be to become hyper active as a social networker and Survive the coming Netquake.

Meta data and code structure will become almost redundant under the new systems as sites are positioned on their traffic numbers and content popularity, traffic figures will be determined by the use of google analytics primarily and while the numbers can be artificially inflated by the use of traffic exchanges and surf bars it should be noted google will discount this traffic and possibly penalise sites found using these methods.

Site owners will be encouraged to use good Marketing , Advertising and Social bookmarking methods to deliver traffic, For SEO companies this means changing their operations away from on page optimization techniques over to Search Engine Marketing and Social Marketing Optimization, In some cases it will mean complete re-training of their staff to encompass the new requirements.

The new system may also see the demise of the page rank system as we know it with sites being ranked on their position in the results rather than on their code structure,meta data and content.

The reshuffle will certainly upset some site owners as they lose their coveted page 1 positions replaced by sites that have good followings in the social area but have had very little SEO performed, it's not all gloom and doom though caffeine and personalized search will prove a fairer system for site owners.

Site structures will also change as site owners realise that using a blog based cms offers a fast track into the new Search results, sites using scripts like wordpress will find meeting the new requirements a breeze thanks to the scripts adapability and ability to encompass social bookmarking, these sites are also much faster to load and certainly much easier to maintain and keep up to date.

certain SEO aspects will still be required like keywords,descriptions,alt tags and titles but using a blog based script allows the site owner to manage these without having to pay an expert, adding and updating site content is also much easier requiring only basic knowledge and the ability to use a wysiwyg editor which is normally built into the script.

So why has Google decided to kill off SEO, well as the demand for greater speed and delivery of information grows it has seen the need to change how we access that information and how we find the sites carrying it, the Search algorithms have grown more and more complex over the years and still struggle to deliver relevant material, SEO has been largely a game of guesswork between seo companies, webmasters and Google which further corrupts the results delivered to the public, under the new system much of the guesswork is gone companies will have a clear understanding of what they require to gain good positions in the search results and their regular users will play a big part in how well their site performs, results will become more relevant for the user based on their surfing habits and we should see an increase in overall speed as sites become more user friendly.

I hope through this article to show the reader alternative tactics that will produce the same sort of results received when you successfully win the bidding war but without spending all that money.

The first step in any successful advertising campaign should always be keyword research closely followed by the development of a sound marketing plan which encompasses exactly where the ads will appear.and what their content should be.(i'll cover this in more detail in future posts)

Now for small companies struggling to make an impression on the Internet there are alternatives to competing with the large corporations in PPC advertising, rather than looking to bid on high usage keywords they are better off spreading their available budget across a broad range of lesser keywords the results will only be slightly less than if they had gone for the major keyword, in fact in some cases they will gain results that surpass those using the major Keyword both is traffic and positioning as they gain more exposure.

The other option small business owners can look to is CPM (Cost Per Month) advertising, this form of advertising rotates users through the number of slots available for each keyword guaranteeing exposure in the top 10 places, this form allows for accurate budgeting and has simular results to PPC without the bidding war on top keywords, a shining example of this is the ISEDN form of CPM advertising.

The bottom line is small business should not even consider competing in bidding wars as this will ultimately lead to failure

With the launch of Google's Caffeine  SEO has been tossed on its head, 2 way links (reciprocal)  are basically worthless and your meta data and code standard moved down on the weighting scale, instead it is now imperative to employ Google analytics into your site structure if you want to stand any chance of making page one of the search results.

Caffeine depends on information gathered by Google analytics in order to rank and position your site according to user information collected by analytics, Google have also started a personalized search system which is also integral to how your site is positioned in the results.

So what does this mean for SEO's and site owners, well for starters it means most SEO's will have to rethink their strategies and in many cases embark on a complete restructure of the sites under their care since the strategies they have had in place will no longer have the same effect as before.

The key to the new Caffeine system is Traffic and lots of, the more traffic a site receives the higher it is going to rank and position and it's part of a clever ploy by Google to increase it's advertising sales while raising the bidding war for top spots on the major keywords, site owners will need to increase their advertising budgets if they want to stay in the race for traffic and sales, SEO will be overtaken in importance by SEM and SMO and the costs incurred by site owners will rise tremendously forcing many small businesses to leave the Internet scene forever.

Meanwhile those that have relied on carrying the Google advertising on their sites and who have basically put Google where it is today will continue to receive breadcrumbs in return for their efforts, very few of the millions of site owners carrying Google adsense on their sites see decent levels of income from the Search Giant many on approaching the monthly claim threshold see a degradation of the ad quality supplied to their sites as Google chokes off the click rate and restricts their earnings forcing them to wait even longer to meet their $100 monthly minimum.

In some cases they will have their accounts terminated with out just cause and lose the income from their labors, (this has personally happened to me and while google did send me an email stating they would send me a check for the balance of my account  a lousy $36 they did not offer any sufficient reason for canceling my membership nor have i seen any sign of the check after 4 months).

To me it would seem that Google while putting on a face of performing a public service is changing it's systems in order to feed the Giants Greed and need to totally control the Internet and it's users.

Caffeine and Personalized Search are just another Tactic being employed to achieve this, Google is trying to play Big Brother to the world and decide for all of us what we see on the Internet , it is collecting information on each and every user despite the fact in some cases this is a breach of privacy (Germany has already raised this issue regarding Google analytics and is considering a Ban on it's use on .de tlds) It's maps system poses a security nightmare for countries even though sensitive areas are blacked out we are talking only a small area and when you think about it from a strategist point of view those black spots make ideal targets for a nuclear attack after all land a bomb within a kilometer of the black spot and your guaranteed to wipe the target out if the blast doesn't do the job the radiation will and they must be considered vital to a countries security to have required blanking out, so thank you Google for painting all those bullseyes .

The information they collect can also pose a threat to every Internet user notice the rise in spam and Internet scams lately and the fact a lot of it is personally addressed to you, well the people behind those annoying emails get their information via sites that collect mountains of data on it's users and their surfing habits the main repository is of course Google.

Now it may seem i am slamming Google quite a lot in this article but like the Berlin wall it's no use attacking with a toothpick if you want to make any impression that could cause them to reconsider the effect they will have on the general population of the Internet you need to use a large sledgehammer or two.

Yes some people will benefit from Caffeine and Personalized search but it won't be the small business man or in many cases the family members who turn to the Internet for information or to purchase needed items a little cheaper, those that are going to benefit most are the large corporations followed by the larger companies that can afford to plow an extra million or two into it's yearly budget, and of course Google.

For the families it's just another intrusion into their daily lives another struggle to find information they need as the Google index gets turned on it's head and well shaken put enough money into a lie and it becomes fact, control the flow of information and you control the world.

Now while PPC has been a mainstay of advertising in the past it is fast becoming too expensive for all but the richest companies as bidding for top keyword placement rises above realistic levels, a fact forcing many small companies to look at alternative ways to advertise their business.

ISEDN ads provide a low cost alternative to PPC while retaining the exposure through it's network of 400+ Search Engines and Directories, the other advantage of ISEDN advertising is that every ad enjoys equal exposure as it is rotated through the ad slots for each keyword, this means your ad is guaranteed to show in the top ten places on a majority of the network for a majority of it's run time.

The ISEDN ads are also very cost effective in comparison to other advertising systems, instead of a bidding system there is just the one low fee per keyword (around $4 per month) this allows advertisers to maintain their budget while increasing the number of keywords/phrases the ads will appear under.

Coupled with millions of searches performed monthly ISEDN advertising all adds up to better Bang for your advertising dollar click here to check it out for yourself

See the major concern with adding social search to the search index is that the sheer number of posts made every day on social networks vastly outnumber the normal listings held in a search engines index and can end up clouding the waters simply because if i search for refrigerators the results could also contain every social post containing the word refrigerator and there could be millions of such posts making my task of finding a new fridge difficult if not impossible.

Our answer to this problem is to provide the social search ability but keep it separate from the normal index so posts on a social network cannot interfere with a person performing a normal search for a product or piece of information .

Our aim is to provide a better drill down of information on our search system , other News carrying sites like yahoo tend to blend their news information on their front page while we believe that separation into groups such as Business or Entertainment allows the user to select  a homepage that matches their interests, we take that a step further by providing targeted search buttons that allow the user to weed out results that are unlikely to be relevant for instance if i was looking for blogs about baby boomers a web search for baby boomers would return 1,375,536 results for baby boomers which contain not only blogs but other links with "baby boomers" in their content  but by selecting the blogs tab and performing the search i only get listings from blogs in this case 42,014 results for baby boomers blogs, all relevant to my query and drilled down according to my search criteria.

This makes in our minds for an improved search capability enabling the user to find the information they seek faster and with a much higher relevance, we even take the drill down a step further by providing "Live View" a small ajax interactive window that opens below a listing this then allows the searcher to check the listing does in fact contain the information they seek or to make comparison of the information between 2 listings without even leaving the results page.

Live View has an even greater spin off for the advertisers, because the user stays on the results page much longer than on traditional search search engines like Google he gets far greater exposure for his advertising dollar, his/her ad will be visible for up to an hour or more right there in front of the user compared to the brief few seconds ads recieve on other Search Engines, and as we all know the longer you can keep your information in front of somebody the more likely they are to buy from you, this means a much higher ROI on the advertising dollar, something every advertiser seeks and needs.

While the major engines like Google play with their toys and gadgets Easy Search Live is concentrating on providing better service and a simple search system that works.

In our continued attempt to streamline our post and operation blog post for updates on Easy Search Live will now be carried on My Viral Blog and displayed via RSS link to the front page of our engine. In the next few days we will begine exploring some of the major design and feature changes and offering SEO and search engine marketing tips for webmasters around the world.

Easy Search Live is a next generation search engine with live preview technology, meta based results, and offers blazing fast and accurate information based on your search terms. Live View allows easy comparrison shopping, or multiple site research. Our goal is to rapidly expand and simplify the gathering of information online for our regular users.

At the time of this post Easy Search Live holds a Google Page Rank of 5 and Alexa Traffic Rank of 174,176 and growing. We are in the midst of a major re-design and have added and are fine tuning tons of news and content pages and are looking towards 2010 as our banner year. We will also soon have a press release announcing Easy Search Live joining the ISEDN or Independent Search Engine Developers Network and describe for you the benefits of that program in details.

That's all for now but stay tuned for further news from My Viral Blog, Velocity Marketer, and Easy Search Live.